Strategic Brand Management: Building, Measuring, and Managing Brand Equity, (4th Edition) (B5)
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Unlock the power of branding with ‘Strategic Brand Management’ (4th Edition) by Kevin Keller. Learn to build, measure, and manage brand equity
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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