Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

From the Reum brothers – former Goldman Sachs investment bankers, successful operators, and investors – comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s 10 key “Startup Switchups” that flip traditional advice on its head:

Get into the trenches
Know if you’re a speedboat or a sailboat
Obsessively take advantage of your unfair advantages
Do what you do best, and outsource the rest
Build in flexibility and a diversified focus
Think milestones, not time
Nail it before you scale it
1 percent better is 1,000 percent better
Gain buy-in with heart-based momentum
Success doesn’t equate to a successful exit
Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential listening to speed up your success!