Nudge: The Final Edition

Nudge, originally published in 2008, was an immensely influential and important best-seller about how to influence people to make better decisions, thereby ameliorating the trade-offs between bottom-up foolishness, on the one hand, and top-down command, on the other. The authors called it “libertarian paternalism”. Here they have substantially revised the earlier version in the light of new ideas, developments and research. The title represents a commitment to ensure that they do not write another version. So read it now: this is the definitive edition.