HBR’s 10 Must Reads for CEO

They say John Maynard Keynes called gold a “barbarous relic.” “They say” there isn t enough gold to support finance and commerce. “They say” the gold supply can t increase fast enough to support world growth. “They re wrong. “In this bold manifesto, bestselling author and economic commentator James Rickards steps forward to defend gold as both an irreplaceable store of wealth and a standard for currency. Global political instability and market volatility are on the rise. Gold, always a prudent asset to own, has become the single most important wealth preservation tool for banks and individuals alike. Rickards draws on historical case studies, monetary theory, and personal experience as an investor to argue that: The next financial collapse will be exponentially bigger than the panic of 2008. The time will come, sooner rather than later, when there will be panic buying and only central banks, hedge funds, and other big players will be able to buy any gold at all. It s not too late to prepare ourselves as a nation: there s always enough gold for a gold standard if we specify a stable, nondeflationary price. Providing clear instructions on how much gold to buy and where to store it, the short, provocative argument in this book will change the way you look at this barbarous relic forever.”