E-Commerce 2019: Business, Technology and Society (15th Edition) (B5) (Color)

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ® , Google ® , Twitter ® , and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition , including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.