Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Consumer Behavior Twelfth Edition (B5) (Color)
৳ 1,180.00 – ৳ 1,280.00
SKU: BF2528
Categories: Management, Marketing, Nonfiction
Tags: 12th Edition, Buying Behavior, Consumer Behavior, Consumer Insights, Consumer Psychology, Joe Wisenblit, Leon G. Schiffman, Market research
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