Digital Marketing For Dummies – 2nd Edition (B5)

Develop and refine your comprehensive online marketing plan

With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.

Build and implement a winning digital plan for your brand
Learn how to establish an online presence with social media
Turn online prospects into loyal customers
Target consumers in any market segment and age bracket
Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.